Diamonds last forever, but some people don’t keep them forever. According to USA Today, individuals spent $14.7 billion on Valentine’s Day in 2009, and that total was down 15% from the year before. Consumers are always looking for a way to save money, so feature a special gift and jewelry section for the month of February. Advertisers will appreciate the special attention given to their trinkets and valuables. The classifieds offer a great way to sell the old to make room for the new.Ad/Promotion Ideas:
• Publish the classifieds as a special section before Valentine’s Day, allowing room for more advertising space and unique content.
• Offer a discount on full-color ads relating to the holiday.
• Create a month-long special section that groups most popular gift items together, such as jewelry, collectibles, accessories, etc.
Share your experiences!
Have you tried a classifieds promotion dealing with Valentine’s Day? Was it successful? Have you seen positive response in your area? Post your experiences as a comment and let’s increase ad sales together.
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