Tuesday, January 12, 2010

Help real estate agents use lifestyle attributes to set their listings apart. Important aspects about each house and neighborhood are usually not included in the classifieds. Your publication can provide support to real estate agents by highlighting properties that get lost in the clutter. With houses staying on the market longer than average, real estate agents will appreciate an inventive way to list their properties.

Ad/Promotion Ideas:
• Create easy-to-read sections that categorize properties by different lifestyle and budget attributes. Examples include:
  • Family-friendly
  • Walkable neighborhood
  • Neighborhood watch program or active neighborhood association
  • Fixer-uppers
  • New construction
  • Easy recreational access
• Include a special section specifically targeting buyers looking for fixer-uppers or families looking for a safe and friendly neighborhood.

Share your experiences!
Have you tried a promotion dealing with real estate categories? Was it successful? Have you seen positive response in your area? Post your experiences as a comment and let's increase ad sales together.

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