Monday, November 23, 2009

Capitalize on your readers’ growing cabin fever this January in honor of National Creativity Month. Exercising creative abilities is one of the best ways to combat cabin fever and restlessness. Raymond Crowel, VP of the National Mental Health Association, says in Fitness Magazine that a new hobby “can inspire you and lift your sadness.” An abundance of opportunities await creative minds, such as painting and drawing, writing, photography, music, dance and sewing.

Ad/Promotion Ideas:
• Designate space specifically for the sale of hobby-specific merchandise.
• Contact local community centers, colleges or specialty shops that offer lessons to promote their services in conjunction with relevant classifieds.
• Run a special offer to include art, sewing and photography classifieds in the Home & Garden or Lifestyles section.
• Feature a special merchandise section combined with inexpensive, indoor activities.

Share your experiences!
Have you tried a broad promotion of creative outlets? Was it successful? Have you seen positive response in your area? Post your experiences as a comment and let’s increase ad sales together.

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