According to USA.gov, the most common New Year’s resolutions include losing weight, quitting smoking, and getting fit. Conveniently enough, November holds two events which can jump-start these goals: Good Nutrition Month and The Great American Smokeout. This is a time for the public to make and commit to goals like exercising regularly and eating healthy while cutting out harmful habits. Why not celebrate these events in your classifieds and position them as launching pads into the New Year?Ad/Promotion Ideas:
• Add special promotions and content to the “Health and Fitness” section of your classifieds.
• If you do not feature such products normally, encourage listings of items such as fitness equipment, athletic apparel and equipment, body care products, weight-loss products, teeth whiteners, training videos and eBooks.
• Publish a special section with listings on a certain day or days of the month. Businesses can sponsor the section while locals may be more apt to buy from listings placed in a special section.
• Allow small businesses in the area to post relevant content on your website throughout the month as Twitter-style feeds or month-long ads.
Share your experiences!
Have you tried running special promotions for New Year’s resolutions or health-related calendar events? Were they successful? Have you observed positive response in your area? Post your experiences as a comment and let’s increase ad sales together.
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