The classifieds can be used to advertise nearly ANYTHING! Classifieds are one of the cheapest ways for a person to advertise in their own words, opening possibilities beyond simply the sale of old possessions and real estate. Try adding unique categories to your publication—the results may not only draw readership to your new content, but also to your regular classifieds if intermixed. ReinventingClassifieds.com recently held a contest to gather ideas for classifieds. Some are listed here:Ad/Promotion Ideas:
• Try a poetry category: readers can submit their rhymes, limericks, Haikus, etc. with their printed name for the standard rate.
• The mainstream spreading of blogs in recent years has allowed anyone to publish anything they wish on the web. Allow readers to post a short blurb about their blog, along with the URL, to advertise.
• Create a category devoted to unusual hobbies your readers possess. If someone can repair broken toys, teach piano lessons, build a computer, etc, let them advertise it!
• Amateur artists are always looking to showcase their work. Allow them to publish small, low-res art samples with contact information.
• AdBuilder.com has print images, web content and full ads to sell to clients wishing to pay extra. These will certainly spice up your section!
• Combine ideas such as these with previous Sparkz tips: Allow readers to pay extra for color or bold listings as an upsell and intersperse content to capture interest.
Share your experiences!
Have you tried hosting unique categories in your classifieds? Were they successful? Post your experiences as a comment and let’s increase ad sales together.
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