Are you using your internet classifieds to the fullest potential? Today, there are many ways to add more to classified listings beyond short blurbs. Will Sommer, contributor to ReinventingClassifieds, suggests that innovative social media outlets like YouTube* and Flickr offer free, exciting ways to spruce up classified listings. In a world where people want to visualize and experience their purchases, your publication can offer them much more than text.Ad/Promotion Ideas:
• Encourage consumers to capture videos and images of their autos, houses, antiques, etc. and post them for free on sites such as YouTube and Flickr. Your publication can include the link along with the listing on your classifieds page, giving potential buyers a great way to see and experience the item.
• Create a department at your publication to produce professional videos and photographs for the classifieds.
• Create a competition for the best user-created video ad, offering prizes and free promotion to the winner(s).
• Provide free advice on how to post and use social media to promote your listings. You may even assist with spreading the listing across a variety of highly visible networks for a fee.
*Do check YouTube’s advertising policies to be sure you’re operating within its terms of service.
Share your experiences!
Have you tried hosting video and image content from social media outlets in your classifieds? Was it successful? Post your experiences as a comment and let’s increase ad sales together.
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