Spook up classified sales in October! Why not use Halloween as an opportunity to spice up your classifieds section? By adding a special theme your October classifieds section, subscribers can get the extra readability they need to increase interest. Consider the following ideas:Ad/Promotion Ideas:
• Make a specific section for Halloween costumes, decorations, etc.
• Try publishing full color images relevant to the season. Certain images can contain text bubbles to be sold as a special listing for a premium.
• Intersperse jokes and scary stories with listings to make them more fun. Contest clues could also be hidden among listings to be arranged by readers for a drawing or prize raffle.
• Place a “costume contest” submission in the classifieds to encourage readers to check out the section.
• Publish the classifieds as a special section on a strategic date before Halloween, allowing more room to advertise and host unique content.
• Have a famous monster (Frankenstein, mummy, Dracula, witch, etc.) host each major category of your classifieds
Share your experiences!
Have you ever tried running Halloween-themed classifieds? Were they successful? Have you observed positive response in your area? Post your experiences as a comment and let’s increase ad sales together.
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