August 10 is National Garage Sale Day. According to a recession-related article by The Las Vegas Sun, today’s economy has caused a boom in the number of garage sales as people sell belongings not just for leisure but to pay the bills. Take advantage of your publication's prominent position in relaying local information—helping buyers and sellers alike can make your publication the go-to source for garage sale listings and community events.Ad/Promotion Ideas:
• Create a special section advertising local garage sales, including tips to buy/sell and make money.
• Dedicate a specific area of the classified section to garage sales organized by category or location to catch the reader’s eye and make it easy.
• Integrate printed listings with an online resource on your newspaper website.
• Advertise the ease of listing garage sales in the classified section of your newspaper and the benefits to sellers.
Share your experiences!
Have you tried featuring garage sale promotions? Was it successful? Have you seen positive response in your area? Post your experiences as a comment and let’s increase ad sales together.
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