Given the current real estate market trends, decreasing property values have encouraged divestment and exchange of ownership. For individuals with cash and access to credit, a great opportunity to acquire property has presented itself. Your publication can provide support to potential investors in finding property leads and advertising helpful services. Since April 2008, property prices have declined by nearly 22%, enabling many buyers to purchase discounted property in hopes the value will appreciate in future years. Having your newspaper’s classified section highlight these price shifts serves the community and provides a great opportunity for various advertisements.Ad/Promotion Ideas:
• Create a specific section promoting discounted property leads.
• Provide ads for tenant background check companies in real estate section.
• Feature a section on bank loans and special rates.
• Include a special section specifically targeting first-time home buyers who know little on the subject.
Businesses to Contact:
• Real estate agents
• Banks and creditors
• Specialized real estate accountants
• Tenant background check companies (if pre-existing tenants apply)
• Credit report/score agencies
Share your experiences!
Have you tried a promotion dealing with the low real estate prices? Was it successful? Have you seen positive response in your area? Post your experiences as a comment and let’s increase ad sales together.
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