People are looking for cars that offer more and cost less. ForbesAutos.com states, “The cost of owning a vehicle goes beyond the purchase price. Expenses like insurance and maintenance can add up.” Taking other costs such as gas and oil, depreciation, insurance, financing, maintenance and repairs into account over a five-year period, studies show that Toyota’s Yaris model is the least expensive car around. Focusing on costs beyond the sticker price allows your publication to take a new approach to selling car ads.10 least expensive cars to own:
10. Honda Civic DX sedan
9. Scion xD
8. Chevrolet Cobalt LS
7. Kia Rio
6. Dodge Caliber SE
5. Hyundai Accent GS
4. Nissan Versa S
3. Chevrolet Aveo5
2. Honda Fit
1. Toyota Yaris Liftback
Share your experiences!
Have you tried using an overall ownership cost approach in your paper? Was it successful? Have you seen positive response in your area? Post your experiences as a comment and let’s increase ad sales together.
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