April is National Lawn Care Month. According to the Professional Landcare Network, there are more than 30 million acres of lawn in the United States alone. As spring approaches, people will begin buying the essentials for lawn and garden work, from lawn mowers and gardening tools to fertilizers, seeds and shrubbery. There is also a growing trend in organic lawn care and its healthy benefits. With all of this, your publication has a prime opportunity to sell ads relating to the necessities of lawn and garden maintenance.Ad/Promotion Ideas:
• Create a section specifically for people looking to sell lawn and gardening equipment.
• Run a special offer to include lawn and garden classifieds in your related editorial section, for extra targeted exposure.
• Create a special section to discuss and advertise the supplies for a chemical-free, eco-friendly lawn.
Share your experiences!
Have you tried using lawn and garden approaches in your paper? Were they successful? Have you seen positive response in your area? Post your experiences as a comment and let’s increase ad sales together.
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