Real estate agents are becoming more computer savvy. According to the National Association of Realtors, “Realtors across the country are experimenting with new Web features and ways to provide consumers with valuable real estate information and resources at the click of a mouse.” This opens many doors for your publication to sell ads for real estate agents’ online sites.Ad/Promotion Ideas:
• Your Web site can sell space for a section featuring a different real estate agent who uses online features such as blogs, podcasts and live chats.
• Create a “New on the Market” section on your Web site and sell ads to agents for their most recent listings.
Share your experiences!
Have you tried using this type of approach in your paper? What it successful? Have you seen positive response in your area? Post them as a comment and let’s increase ad sales together.
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