Women's Motorcycle Month

July is Women’s Motorcycle Month. According to the Motorcycle Industry Council (MIC), women make up 10 percent of all motorcyclists in the United States. In 2005, women accounted for $970 million of all motorcycle sales. The surge in women riders (36 percent increase since 1998) makes them the fastest-growing segment in the industry.

Demographics of Women Riders (source MIC):
• The median age of a female motorcyclist is 42.
• Twenty-eight percent of female motorcyclists have a college or post-grad degree.
• Thirty-five percent of female motorcyclists are in a technical/professional occupation.

Ad/Promotion Ideas:
• Work with motorcycle dealers to promote bikes designed specifically with women in mind (lower seats, closer handle bars, lightweight, etc.).

• Find out if there are any new rider training courses in your areas (check DMVs, community colleges, etc.) If so, suggest advertising this month in order to appeal to women who would like to start riding, but don’t know where to start.

• Create a space for those who are buying/selling motorcycles. Offer an incentive, such as a free upgrade to a color photo with the purchase of three ad spaces.


To find motorcycle resources in the AdBuilder.com Classified Realm quickly, use the keyword motorcycle in your search. If you’re already logged onto AdBuilder.com, click here to view the results.

Share your experiences!
Have you tried this approach with success or failure? Have any similar thoughts to share? Post them as a comment, and let’s increase ad sales together.