September is International Update Your Resume Month. With today’s shaky job outlook and frequent unemployment concerns, being well-equipped with an updated resume means holding the ability to “bounce back” from job loss. Your publication can assist job-seeking individuals by providing the resources for improving resumes and finding a job. After all, over 104 million Americans read the newspaper every day, states the Iowa News Association. As upwards of 9.1% of Americans bear the reality of unemployment (U.S. Bureau of Labor Statistics), why not make your newspaper the leading source for landing a new job?Ad/Promotion Ideas:
• Create a themed section positioned to remedy job woes with the latest local and national job listings.
• Publish a special section featuring resume tips, resources on networking and landing a job, and classified listings.
• Encourage readers to send in their tips to success and/or provide networking opportunities with other locals.
• Seek advertisements for classes, seminars, and resume preparing businesses where relevant.
Share your experiences!
Have you ever tried running a resume updating promotion? Was it successful? Have you observed positive response in your area? Post your experiences as a comment and let’s increase ad sales together.
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