A tough economy can create an influx of antiques on the market as people try to make quick cash. According to Kovels.com, the most popular online antique price guide, some of the most widely searched for and priced items in March 2009 were jewelry, silver plates and furniture. With sales rising, your publication can use this time as an opportunity to promote local antiquing.Ad/Promotion Ideas:
• Designate an area for the sale of antiques separated into categories.
• Create a special section discussing antiques with ads for local shops, dealers and private sellers.
• Design a “collection of the week” series with accompanying classifieds of similar items.
• Feature listings of auction dates, estate sales and flea markets.
• Host a local online auction through your publication’s Web site.
Share your experiences!
Have you tried featuring antiques promotions? Was it successful? Have you seen positive response in your area? Post your experiences as a comment and let’s increase ad sales together.
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