In recent years, networking has become a critical part of the job search process. According to the United States Department of Labor, Bureau of Labor Statistics, "since the recession began in December 2007, 5.1 million jobs have been lost, with almost two-thirds (3.3 million) of the decrease occurring in the last 5 months." With the growing number of people looking for jobs, your publication can benefit from offering customized, localized networking and employment services.Ad/Promotion Ideas:
• Sell ad space on your website for networking events in the area.
• Create a section for people to network locally on your website.
• Use a social site such as Twitter to create buzz for your services. Post a link to a new job listing every day that will draw viewers back to your website; listings posted this way can be sold at a higher price.
For Print-only Newspapers:
• Set aside space for "personals" style ads for job searchers to provide information such as desired position and contact information.
• Devote a page each week to employer/employee searches. Include sponsored information such as Career Advice, a Career Calendar with upcoming events, a Who's Hiring section, career-related stories, etc.
• Feature a classified "Career Fair" spread. Companies can purchase a "booth" on this page where they include a small write-up and their contact information. Check out our We'll Create It art service for a customized page design.
Share your experiences!
Have you tried an online job feature promotion? Was it successful? Have you seen positive response in your area? Post your experiences as a comment and let’s increase ad sales together.
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