Robust classified Web sites have been strong competitors for the newspaper classifieds, and as a result, newspapers are beginning to redesign their classifieds to help regain print readers. “The age of the pure-advertising classified section appears to be coming to a close…” according to Editor and Publisher. “So what to do with print classifieds? Turn them into an appealing ad-editorial mix that gets readers flipping though the pages even if they’re not looking for anything specifically.”Some newspapers have been trying a combination of classifieds with editorial features. This content has included the following:
• A feature story about an ice cream worker
• Daily reader-submitted photo
• Crossword puzzle and other puzzles
• Comics
• Horoscopes
• TV listings grid
• Careers Q&A feature
• Automotive feature stories
Share your experiences!
Have you updated your classified section recently? What ideas have you tried? Did you receive a positive response from your readers? Post it as a comment and let’s increase ad sales together.
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