Advertising for High Gas Prices

With rising gas prices, now is a good time to help car dealers pitch their hybrid vehicles. Here are some statistics about the average hybrid owner you can use to craft effective ads or make the pitch on having the right target market or niche publication to advertise in.

According to Scarborough Research, hybrid owners:
• Have higher incomes, 42% have twice the national average for annual household income ($100,000)
• Are more educated than the average American (27% vs. 9% post-graduate degree)
• Are more likely to identify with the Democrat or Independent parties, and are more likely to vote than the average citizen (81% vs. 71%)
• Lead healthier lifestyles–33% belong to exercise centers and are twice as likely to shop organic; nature-related activities are also a big hit with this target market

Ad/Promotion Ideas:
• Create a special section featuring hybrid vehicles.
• Create a list of reviews for hybrids that have just come on the market.

To find hybrid resources in the AdBuilder.com Classified Realm quickly, use the keyword gas in your search. If you are already logged onto AdBuilder.com, click here to view the results.

Share your experiences!
Have you tried this approach with success or failure? Have any related ideas to share? Post them as a comment and let's increase ad sales together.