Promote Safe Holiday Driving in the Classifieds

According to the Research and Innovative Technology Administration Bureau of Transportation statistic, “the Thanksgiving and Christmas/New Year’s holiday periods are among the busiest long-distance travel periods of the year. During the Thanksgiving travel period, the number of long-distance trips (to and from a destination 50 miles or more away) increases by 54 percent, and during the Christmas/New Year’s holiday period the number rises by 23 percent, compared to the average number for the remainder of the year”.

With these kinds of statistics, it's clear that winter is a great time to educate drivers about how to stay safe on the roads, while also advertising related services and specials offered by local dealerships and garages. Advertisers can take advantage of this time of year by running ads on the following topics:

• Check your wheels
• Car winterization and general maintenance
• Safe driving: staying alert, sober, and wearing seat belts
• Strategic trip planning: best times, days, and routes

Ad/Promotion Ideas:

• Create a checklist for holiday travel and what to do and where to go for assistance with vehicle issues.
• Create a signature ad of the different dealerships and garages in the area and all the different winterization sales or discounts they are offering.
• Provide a list of top safety picks for cars, and have those respective dealers list specials they are running on those models. The Institute for Highway Safety lists all 2010 models that meet their standards for safety performance.