According to the Green Car Congress, hybrid sales have risen 21% since November of 2008 and won’t be slowing anytime soon. Many industries are improving their product and process design to incorporate eco-friendly products and materials. The top-selling hybrids are the Toyota Prius, the Honda Insight, the Ford Fusion and the Lexus RX. Cars using recycled materials for interior construction include the Ford Taurus, the Ford Flex and the Buick LaCrosse. Now is a great time for dealerships to promote their green vehicles.Ad/Promotion Ideas:
• Create a special section for dealers offering hybrids or eco-friendly vehicles in the classifieds.
• Include Ford’s top 10 “Eco-Driving” habits in a sponsored ad.
• Feature a dealer-sponsored chart of the recycled materials used in the newest Ford and Buick models.
• Place a photo and short list of benefits of eco-friendly cars on the front page of the classifieds section to catch readers’ attention.
Share your experiences!
Have you tried running special promotions for eco-friendly or hybrid cars? Were they successful? Have you observed positive response in your area? Post your experiences as a comment and let’s increase ad sales together.
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