Winter driving pushes cars to the limit. When looking for a new car, customers should be aware of the features that will make driving in winter weather a lot easier. As colder weather sweeps the nation, dealers should start promoting cars with winter-ready features.Car dealers should emphasize the following features pertaining winter weather safety (Cars.com):
• Antilock brakes
• Traction control
• Electronic stability system
• Four-/all-wheel drive
• Ground clearance
• All-season or winter tires
• Winter transmission modes
• Heated seats and/or steering wheel
• Heated side mirrors, wipers and windshield
• Remote start
• Block heater
• Retractable hardtop on a convertible
Share your experiences!
Have you promoted your vehicles in this way before? What other ideas have you tried and have you received positive responses from your readers? Post them as a comment and let’s increase ad sales together.
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